Serif Normal Idrol 12 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, branding, classic, bookish, formal, refined, traditional, readability, editorial tone, timelessness, text setting, formal voice, bracketed, flared, open counters, high readability, calligraphic.
A conventional serif with a broad set width and calm, low-contrast stroke modulation. Serifs are bracketed and slightly flared, giving terminals a gently calligraphic finish rather than a sharp, mechanical cut. The rounds are open and generously proportioned, while horizontals stay thin and even, producing an airy rhythm in text. Lowercase forms are straightforward and readable, with clear aperture in letters like c and e and a two-storey a; figures are old-style in feel with varied widths and smooth curves.
Well suited to long-form reading in books, essays, and editorial layouts where a stable, traditional serif voice is desired. It can also support institutional materials—reports, academic publishing, and formal branding—where clarity and typographic familiarity matter.
The overall tone is traditional and literary, with a composed, editorial character. Its wide proportions and soft bracketing lend a dignified, slightly old-world warmth suited to classic typography rather than trendy display styling.
The design appears intended as a versatile, classic text serif that emphasizes readability and an open, generous texture. Its restrained detailing and broad proportions suggest a focus on comfortable setting and an established, timeless presence.
In the sample text, spacing reads relaxed and spacious, with a steady baseline and consistent serif behavior across uppercase, lowercase, and numerals. The wide capitals and rounded joins keep paragraphs feeling open, while the restrained contrast avoids sparkle and favors even color on the page.