Sans Normal Deden 15 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, technical, friendly, clarity, versatility, modernity, neutrality, systematic design, geometric, monoline, open apertures, rounded, crisp.
A clean, monoline sans with a gently geometric construction and rounded bowls. Strokes are even and smooth, with simple joins and a restrained, contemporary rhythm. Round letters (C, G, O, Q) read as near-circular, while straight-sided forms (E, F, H, N) keep a crisp, squared-off feel. Counters are open and uncluttered, and the lowercase shows single-storey a and g with straightforward terminals, keeping the texture calm and consistent across text.
It suits user interfaces and product UI where clarity and a steady typographic color are important, and it works well for contemporary branding systems that need a neutral, versatile voice. The clean outlines also make it a solid choice for signage, presentations, and general editorial typography where a modern sans is needed without overt stylization.
The overall tone is modern and neutral, leaning slightly technical due to its geometric discipline and minimal detailing. At the same time, the rounded curves and open forms keep it approachable rather than austere, making it feel quietly friendly and matter-of-fact.
The design appears intended as a general-purpose, contemporary sans that prioritizes clarity and consistency through geometric structure and minimal ornamentation. It aims to deliver an unobtrusive reading experience and a modern visual identity that can adapt across headlines and text.
Figures are simple and legible, matching the letterforms’ even stroke weight and rounded geometry. The uppercase has a clean, signage-like clarity, while the lowercase maintains an uncluttered, utilitarian feel that stays stable in paragraph settings.