Sans Normal Apkot 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Neue Plak' and 'Neue Plak Display' by Monotype (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, editorial, presentations, neutral, modern, clean, functional, friendly, clarity, versatility, neutrality, legibility, rounded, open apertures, humanist, geometric.
A clean sans with rounded, softly geometric construction and consistent stroke weight. Curves are smooth and near-circular in letters like O and C, while straight-sided forms (E, F, H, N) keep crisp terminals and clear right angles. Counters are open and generously sized, producing an airy texture in text; joins are straightforward and unembellished, with minimal shaping at terminals. Numerals follow the same plainspoken logic, with simple, readable forms and broad, even proportions.
Well suited to interface and product typography where clean shapes and consistent rhythm support quick scanning. It also fits signage and wayfinding thanks to its open counters and straightforward letterforms, and it can serve editorial layouts and presentations as a neutral, modern sans that stays out of the way.
The overall tone is neutral and contemporary, aiming for clarity rather than personality-driven quirks. Its rounded geometry and open counters give it a mild friendliness, while the restrained detailing keeps it professional and matter-of-fact.
The design appears intended as a dependable, general-purpose sans that balances geometric simplicity with approachable proportions. Its emphasis on even stroke color, open counters, and uncomplicated terminals suggests a focus on clarity and broad usability across print and screen contexts.
In the sample text, the spacing and rhythm read steady and predictable, supporting long lines without visual noise. The design leans on clear silhouettes and open apertures (notably in e, c, and s), which helps maintain legibility at display and text sizes.