Slab Contrasted Ulwi 2 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, branding, packaging, western, vintage, folksy, playful, poster-ish, attention, nostalgia, personality, bracketed, flared, ink-trap feel, soft corners, lively.
A heavy, display-oriented serif with broad proportions, chunky bracketed slabs, and subtly flared terminals. Strokes show a noticeable but not extreme contrast, with rounded joins and softened corners that give the forms an inked, slightly irregular feel while remaining consistently drawn. Counters are fairly open for the weight, and many letters carry small spur-like details and tapered tips that add motion to the silhouette. Overall rhythm is energetic rather than strictly geometric, with sturdy verticals and prominent serifs that hold their shape at large sizes.
Best suited to large-size applications such as posters, headlines, logotypes, and storefront or wayfinding-style signage where the bold slabs and tapered details can be appreciated. It can also work well on packaging and labels that aim for a heritage or western-inflected voice, particularly in short text blocks or emphatic subheads.
The tone reads as nostalgic and hand-printed, blending frontier poster energy with a friendly, slightly mischievous warmth. Its big slabs and soft edges feel confident and approachable, suggesting old signage, circus bills, or storybook headlines more than formal editorial typography.
The design appears intended to deliver a bold, attention-grabbing serif with a vintage display flavor—combining sturdy slab structure with softer, inked details to create warmth and personality without losing impact.
In the sample text, the dense color and strong serifs create a pronounced texture across lines, with lively punctuation and robust numerals that match the weight of the letters. The design’s distinctive terminals and bracketing make it highly characterful, especially in capitals and short words.