Slab Contrasted Ammo 6 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon Wide' by Canada Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, robust, vintage, confident, friendly, industrial, impact, heritage, brandability, slab serif, blocky, bracketed, soft corners, ink traps.
A heavy, wide slab serif with a compact, blocky skeleton and strongly squared proportions. Serifs are prominent and mostly horizontal, with a subtly bracketed feel that softens joins and corners. Counters are relatively small for the weight, giving the letters a dense, poster-ready color, while mild stroke modulation keeps forms from feeling completely monoline. Many terminals show slight notching and dark-to-light shaping at joins, lending a cut or pressed look rather than a purely geometric construction.
Best suited to display settings where strong typographic impact is needed—headlines, posters, packaging, and branding marks. It can also work for short bursts of text (pull quotes, labels, navigation) when you want a compact, high-contrast black shape and a classic slab-serif voice.
The overall tone is bold and dependable, with a vintage industrial warmth. Its chunky slabs and compact counters evoke classic headlines, packaging, and workwear signage, reading as assertive but approachable rather than severe.
The design appears intended to deliver maximum presence and readability at large sizes with a nostalgic, industrial slab-serif character. Its wide stance, prominent serifs, and slightly sculpted joins suggest a focus on bold messaging and brandable texture rather than quiet body text neutrality.
The lowercase shows sturdy, rounded bowls and tight apertures that emphasize mass and texture in paragraphs, while capitals remain broad and emphatic. Numerals are similarly weighty and suited to display, maintaining the same dense rhythm and strong baseline presence.