Sans Normal Luliw 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Niemeyer' by Latinotype; 'Sans Beam' by Stawix; 'Loew', 'Loew Next', and 'Nauman Neue' by The Northern Block; and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, assertive, modern, friendly, impact, motion, display, modernity, approachability, slanted, soft corners, compact counters, rounded forms, heavy terminals.
A heavy, right-slanted sans with broad proportions and rounded, elliptical construction throughout. Strokes stay largely monolinear, with smooth curves and blunt terminals that keep the texture dense and graphic. Counters are relatively tight in letters like a, e, and s, while rounded capitals (C, O, G, Q) read as full, stable ovals. The overall rhythm is energetic, with a consistent forward lean and slightly compressed interior space that helps the letters hold together at large sizes.
This font performs best in short, high-impact settings such as headlines, posters, brand marks, packaging callouts, and sports or event graphics. Its dense strokes and compact counters favor display sizes where the slanted, rounded silhouettes can carry strong visual emphasis without relying on fine detail.
The tone is bold and driven, with a sporty, headline-ready presence. Its slant adds motion and urgency, while the rounded shapes keep it approachable rather than aggressive. Overall it feels contemporary and promotional, suited to attention-grabbing statements.
The design appears intended to deliver maximum impact with a dynamic, forward-leaning stance, while maintaining legibility through simple, rounded construction and consistent stroke behavior. It aims for a modern display voice that feels fast, confident, and broadly usable across promotional typography.
Uppercase forms are clean and simplified, with straightforward joins and minimal detailing, while the lowercase keeps a utilitarian, single-storey feel in letters like a and g. Numerals are equally robust and rounded, matching the letterforms’ weight and angle for cohesive typographic color across mixed content.