Sans Normal Surim 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice; 'Jam Adega' by JAM Type Design; and 'Core Gothic N', 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, playful, friendly impact, brand voice, display clarity, rounded, soft, chunky, smooth, geometric.
A heavy, rounded sans with smooth curves, softened corners, and a generally geometric construction. Strokes are monolinear and substantial, with open counters and generous internal space that help maintain clarity at larger sizes. The lowercase shows a single-storey “a” and “g,” a compact, sturdy “r,” and a broad, stable “m/n” rhythm; terminals tend to end in rounded, slightly squared-off shapes that keep the texture even. Numerals follow the same sturdy, rounded logic, with a simple, straight “1” and ample, circular bowls in figures like “0,” “8,” and “9.”
Best suited to headlines, posters, and bold brand moments where a friendly, modern voice is needed. It can work well for packaging, signage, and social media graphics thanks to its sturdy forms and smooth readability at larger sizes.
The overall tone is warm and approachable, with a friendly softness that feels contemporary and upbeat rather than technical. Its broad shapes and rounded details give it an inviting, slightly playful personality while still reading as solid and dependable.
The design appears aimed at delivering a strong, contemporary sans that feels welcoming rather than severe, using rounded geometry and consistent stroke weight to create an even, high-impact texture for display typography.
In text settings the dense weight creates a strong typographic color, so it naturally emphasizes headlines and short statements. Spacing appears balanced for display use, and the rounded forms keep word shapes cohesive and smooth across lines.