Sans Normal Mabom 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Nauman' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, energetic, assertive, playful, impact, motion, attention, branding, display strength, slanted, heavyweight, rounded, compact counters, dynamic.
This typeface presents a heavy, slanted sans construction with broad proportions and smoothly rounded curves. Strokes are thick and uniform, with tight internal counters and slightly softened corners that keep the forms friendly despite the strong weight. The italic angle is consistent across capitals, lowercase, and numerals, giving the line a forward-leaning rhythm and a sense of motion. Shapes favor simple geometric structure with sturdy terminals and a generally compact, high-impact silhouette.
Best used for short, high-impact settings such as headlines, poster typography, and bold callouts where the slant and heavy color can work as a graphic element. It can also suit sporty or action-oriented branding, packaging fronts, and promotional materials where immediate presence is more important than extended reading comfort.
The overall tone is energetic and extroverted, reading as fast, bold, and attention-seeking. Its forward slant and dense color suggest momentum and confidence, while the rounded forms keep it approachable rather than severe. The voice feels suited to display moments that want to sound loud, modern, and a bit playful.
The design appears intended to deliver maximum visual impact with a cohesive italic stance and simplified geometric letterforms. Its aim is likely to provide a contemporary, energetic display voice that holds up well as large text and branding type, emphasizing speed and strength over delicacy.
In text, the dense stroke weight creates a strong typographic color and reduces interior whitespace, which can make small sizes feel packed. The numerals share the same robust, rounded construction and maintain the same forward emphasis, helping mixed alphanumeric settings feel cohesive.