Sans Normal Labil 18 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Reman Sans' by Propertype and 'Balgin' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, modern, friendly, confident, impact, motion, approachability, modernity, attention, oblique, rounded, geometric, soft corners, bulky.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes are thick and even, with minimal modulation, producing dense, dark word shapes. Curves tend toward circular counters and softened joins, while terminals are clean and slightly angled in keeping with the slant. The uppercase reads compact and strong, and the lowercase maintains a steady rhythm with simple, single-storey forms and generous, rounded bowls. Numerals match the letterforms with bold, stable silhouettes and smooth curves.
Best suited to display typography where impact and speed are desirable: headlines, posters, campaign graphics, brand marks, and packaging. It also works well for sports, fitness, and entertainment visuals where bold, forward-leaning forms help convey motion and confidence.
The overall tone is assertive and energetic, with a contemporary, sporty feel. Its rounded construction keeps the voice approachable and upbeat rather than severe, making it feel promotional and high-impact.
This design appears intended as a high-impact display sans that combines forward-leaning dynamism with rounded, geometric friendliness. The goal seems to be strong visibility and a contemporary voice, optimized for short phrases, titles, and prominent messaging.
The strong slant and large mass create pronounced forward motion, especially in headline settings. Round letters like O/C/G and the ball-like counters in a/e reinforce the geometric, friendly character, while diagonals in A/V/W/X add punch and momentum.