Sans Normal Odkor 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Dexa Pro' by Artegra, 'EquipCondensed' by Hoftype, and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, modernity, clarity, simplicity, rounded, soft corners, sturdy, compact, monoline-ish.
A heavy, rounded sans with broad, simplified letterforms and smooth curves throughout. Strokes appear evenly weighted with minimal modulation, and counters are relatively tight, giving the face a compact, solid color on the page. Terminals and corners are softened rather than sharp, while key joins (like in n, m, and k) stay clean and geometric. The overall spacing and proportions favor strong silhouettes and high legibility at larger sizes, with slightly condensed internal openings in letters such as a, e, and s.
Best suited to headlines, brand marks, packaging, and short-to-medium display text where a strong, friendly voice is needed. The dense letterforms and tight counters make it particularly effective in large-scale applications such as posters and signage, and it can also work for UI labels when set with comfortable size and spacing.
The tone is bold and friendly, combining a sturdy presence with soft, approachable shapes. Its rounded geometry reads contemporary and slightly playful, projecting confidence without feeling harsh or technical.
The design appears intended to deliver maximum impact with an approachable, rounded personality—prioritizing bold silhouettes, simple geometry, and consistent stroke weight for clear, modern display typography.
Uppercase forms are straightforward and geometric, while the lowercase keeps single-storey constructions (notably a and g) that enhance an informal, modern feel. Numerals are similarly robust and rounded, matching the text weight and maintaining a consistent, punchy rhythm in running copy.