Sans Normal Ohbab 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'DT Meman' by DT Foundry, 'Neusa Neu' by Inhouse Type, 'Monto Grotesk' and 'Monto Screen' by Lucas Tillian, 'SFT Schrifted Sans' by Schrifteria Foundry, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, approachability, clarity, modernity, simplicity, rounded, soft corners, compact counters, high impact, geometric.
A heavy, rounded sans with broad proportions and sturdy, even strokes. Curves are smooth and generously radiused, giving bowls and shoulders a soft, geometric feel, while terminals are mostly blunt and square-cut. Counters are relatively compact in letters like a, e, and s, and the overall silhouette reads dense and stable, with clear, uncomplicated forms and minimal detailing.
Best suited to display settings where strong presence is needed, such as headlines, posters, brand wordmarks, packaging, and storefront or wayfinding signage. The dense weight and rounded geometry help it hold up in large sizes and bold callouts, while remaining legible in short-to-medium text blocks.
The tone is bold and approachable, combining a contemporary, no-nonsense solidity with friendly rounded shaping. It feels confident and promotional rather than formal, with an emphasis on immediacy and clarity at a glance.
The design appears intended as a high-impact, contemporary sans for attention-grabbing typography, prioritizing simple geometry, sturdy shapes, and friendly rounded curves for clear, modern messaging.
Uppercase forms appear straightforward and blocky with ample width, while lowercase keeps single-storey structures (notably a and g) that reinforce a simplified, modern voice. Numerals match the weight and width of the letters, maintaining a consistent, poster-like rhythm across mixed text.