Sans Superellipse Ibbok 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Panton' by Fontfabric, 'NeoGram' by The Northern Block, and 'URW Dock Condensed' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, industrial, confident, retro, impact, approachability, signage clarity, modern retro, blocky, rounded, soft corners, compact, high-impact.
A heavy, rounded sans with broad, rectangular construction and softened corners throughout. Curves read as squarish superellipse forms, giving bowls and counters a sturdy, engineered feel rather than a geometric circle-based look. Strokes are largely uniform and terminals are blunt, with a compact rhythm and tight apertures that keep the silhouette dense and punchy. Lowercase forms lean toward simple, single-storey shapes, and numerals share the same thick, rounded-rectangle logic for strong consistency at display sizes.
Best suited to short, high-impact copy such as headlines, poster typography, logos/wordmarks, product packaging, and signage where its dense silhouettes can carry visual weight. It also works well for UI or promotional graphics when used at larger sizes and with generous spacing for readability.
The tone is loud and approachable at the same time: substantial, confident, and a little playful due to the rounded corners and inflated shapes. It suggests a retro signage sensibility with a contemporary, techy edge, reading more like an assertive headline voice than a neutral text face.
The design appears intended to deliver maximum presence with a softened, modernized block geometry—combining stout, uniform strokes with rounded-rectangle curves to stay friendly while remaining forceful and highly legible at display scales.
The overall color on the page is very dark and even, with counters kept relatively small; this helps create impact but can reduce clarity at small sizes. Wide, flat joins and squared-in curves give it a distinctive “soft-block” personality that stays consistent from capitals to numerals.