Sans Normal Osloh 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Normatica' by CarnokyType, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, utilitarian, impact, clarity, modernity, approachability, geometric, sturdy, compact, clean, smooth.
A heavy, geometric sans with large internal counters and strongly rounded bowls. Strokes are uniform and solid, with clean terminals and minimal modulation, producing a dense, poster-ready color. Proportions feel broadly circular in O/C/G and tightly constructed in E/F/T, while spacing reads slightly compact, helping words set as firm, blocky shapes. The lowercase keeps a straightforward, single-storey feel where applicable, and the numerals are bold, round, and highly legible at display sizes.
Best suited for headlines, bold brand marks, packaging panels, and signage where impact and quick recognition matter. It also works well for callouts, buttons, and short UI labels when set with adequate size and breathing room.
The overall tone is direct and confident, with a friendly warmth coming from the rounded forms. It reads contemporary and no-nonsense, delivering strong emphasis without feeling aggressive or edgy.
The design appears intended to deliver a strong, uncomplicated sans voice with geometric clarity and high visual presence. Its rounded construction and uniform stroke aim for dependable legibility and a modern, approachable display character.
At large sizes the uniform stroke and rounded geometry create a consistent rhythm across mixed-case settings. The heaviness can cause counters to close up sooner at smaller sizes, so it naturally favors headlines and short bursts of text.