Sans Superellipse Byruh 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Coign' by Colophon Foundry; 'Tusker Grotesk' by Lewis McGuffie Type; 'Cimo', 'Sharp Grotesk Latin', and 'Sharp Grotesk Paneuropean' by Monotype; and 'Hype Vol 1' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, condensed, industrial, retro, assertive, poster-like, space-saving, headline impact, geometric uniformity, modern-retro, monoline, compressed, vertical, high-impact, rounded corners.
A tightly compressed, monoline sans with a strong vertical emphasis and rounded-rectangle construction. Strokes maintain an even thickness, with counters and bowls formed from narrow superelliptical shapes that keep the interior space tall and slim. Terminals are clean and squared-off with softened corners, and the overall rhythm is highly regular and columnar, producing dense color and a compact texture in text.
Best suited to headlines and display settings where high impact and space efficiency are needed, such as posters, packaging, editorial openers, and signage. It can also work for bold branding wordmarks when a condensed, vertical presence is desired, but its dense texture favors larger sizes over extended reading.
The tone is forceful and attention-grabbing, with a distinctly condensed, poster-era feel. Its tall, sleek silhouettes and rounded-rect geometry suggest a functional, industrial voice that reads as modern-retro rather than playful.
The design appears intended to deliver maximum presence in minimal horizontal space, using rounded-rect forms and consistent stroke weight to create a unified, architectural look. Its geometry prioritizes clarity and repeatable shapes, supporting strong, compact headlines with a distinctive retro-industrial flavor.
Round letters such as O/Q and the numerals emphasize vertical oval counters, while diagonals in forms like W, X, and Y are kept tight to preserve the narrow footprint. The lowercase maintains a compact, uniform profile that reinforces the font’s strong, linear texture in longer lines.