Sans Normal Asrah 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Radikal' by Nootype, 'TT Chocolates' by TypeType, and 'Aramis' by Wiescher Design (names referenced only for comparison).
Keywords: ui text, websites, brand systems, signage, presentations, modern, clean, neutral, friendly, corporate, versatility, legibility, neutral branding, digital-first, geometric, monoline, rounded, open apertures, high legibility.
A clean, monoline sans with largely geometric construction and gently rounded curves. Strokes stay even and calm across the alphabet, with smooth joins and minimal modulation. Uppercase forms are simple and well-proportioned, while lowercase shows a single-storey a and g, open counters, and straightforward terminals that keep the texture even in continuous text. Figures are clear and utilitarian, matching the letterforms with consistent weight and roundness.
This font suits interface and product typography, editorial and web body text, and general-purpose branding where a clean, modern voice is needed. It also works well for wayfinding and signage thanks to its open forms and straightforward numerals, and it holds up in slide decks and documents where legibility and neutrality are priorities.
The overall tone is contemporary and neutral, with a friendly clarity that feels practical rather than expressive. Its geometry and even rhythm read as dependable and understated, making it easy to pair with many visual systems without calling attention to itself.
The design intention appears to be a versatile, everyday sans built around geometric simplicity and consistent rhythm. It aims to deliver high legibility across sizes while maintaining a modern, unobtrusive character that integrates smoothly into digital and print layouts.
The shapes favor openness and simplicity—wide counters, uncluttered details, and smooth curves—supporting consistent color in paragraphs and crisp silhouettes in larger sizes. Diacritics and punctuation are not shown; the visible set emphasizes clarity over ornament.