Sans Normal Kebom 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Helvetica Now' by Monotype and 'Core Sans N' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, modern, sporty, confident, punchy, emphasis, momentum, impact, display, oblique, rounded, geometric, compact, heavy.
A heavy oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and clean, with compact internal apertures that keep counters tight at display sizes. Terminals are mostly blunt with softly eased joins, and diagonals (A, V, W, X, Y) feel sturdy and consistently angled. The lowercase shows single-storey a and g, a short-armed r, and a simple, vertical i/j treatment, maintaining a uniform, contemporary rhythm.
Best suited for short-to-medium display text such as headlines, posters, logos, and packaging where impact and forward motion are desirable. It also fits athletic or tech-leaning branding systems, callouts, and social graphics, while longer passages may benefit from larger sizes and generous spacing to preserve clarity.
The overall tone is assertive and fast, with an italic slant that adds motion and emphasis. Its chunky shapes and tight counters read as confident and sporty, leaning toward a contemporary, promotional feel rather than a quiet editorial voice.
The font appears designed to deliver high-impact, contemporary communication with an inherent sense of speed. Its rounded geometric forms and consistent oblique angle suggest an emphasis on bold brand presence and energetic display typography.
Numerals are weighty and rounded, matching the letterforms; the 1 is a simple slanted stroke and the 0 is an oval with a compact counter. The design’s strong mass and oblique stance make it most effective when given breathing room, as dense settings can close up due to the smaller apertures.