Sans Normal Lobor 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Hando' by Eko Bimantara, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, urgent, punchy, modern, energetic, impact, motion, modernity, attention, slanted, chunky, compact, geometric, rounded.
A heavy, slanted sans with broad, blocky proportions and rounded corners. Strokes are uniformly thick with minimal modulation, producing a solid, poster-ready texture. Counters are relatively tight and circular-to-oval, while terminals tend to be blunt and clean. The overall rhythm is compact and dense, with a consistent rightward slant that adds forward motion and helps the shapes lock together into a strong line of text.
Best suited to headlines, short blurbs, and large-scale messaging where bold presence and motion are desired. It can work well for branding systems, campaign graphics, packaging callouts, and sports or entertainment-oriented design where dense, slanted letterforms help create momentum.
The typeface reads as assertive and energetic, with a sporty, fast-moving tone. Its substantial weight and italic angle convey urgency and impact, leaning toward contemporary display styling rather than quiet neutrality.
The design appears intended to deliver maximum visual impact with a streamlined sans structure, emphasizing speed and strength through a consistent slant and stout, rounded geometry.
In the grid, uppercase forms stay simple and geometric, while lowercase shows single-storey constructions (notably the a and g) and rounded joins that reinforce a smooth, contemporary feel. Numerals are sturdy and highly graphic, matching the letters’ compact, high-impact presence.