Sans Normal Itriw 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'HD Colton' by HyperDeluxe, 'RF Dewi' by Russian Fonts, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, sporty, display impact, approachable tone, brand presence, geometric clarity, rounded, geometric, soft corners, high impact, compact apertures.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are thick and even, with softened corners and largely closed or compact apertures that create dense, punchy letterforms. Counters are generous in round letters like O and o, while joins and terminals stay clean and unadorned, giving the design a sturdy, contemporary rhythm. The lowercase shows single-storey shapes (notably a and g) and simple, sturdy construction that keeps forms legible even at large display sizes.
Best suited to display settings such as bold headlines, posters, product branding, packaging, and short UI or signage labels where a strong silhouette is beneficial. It works especially well when you want a modern, friendly voice with high visual impact at larger sizes.
The overall tone is upbeat and approachable, with a confident, headline-forward presence. Its rounded geometry and thick strokes give it a friendly, contemporary feel that reads as energetic rather than formal.
The design appears intended as a contemporary display sans that prioritizes strong presence and approachable geometry. Its rounded construction and uniform stroke weight aim to deliver clear, confident shapes that hold up in bold, attention-grabbing typography.
The numerals match the letterforms in weight and roundness, with smooth curves and compact interior spaces that maintain a consistent dark color. In text, the font produces a strong, even texture with minimal sparkle, emphasizing solidity and impact over delicacy.