Sans Normal Itdav 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Paradise Point' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, chunky, bouncy, retro, impact, approachability, display, branding, fun, rounded, soft, bulky, informal, compact.
A heavy, rounded sans with soft corners and generously filled-in shapes. Curves are broad and slightly squarish in places, giving bowls and counters a sturdy, “puddled” geometry rather than crisp circularity. Strokes maintain a consistent thickness with minimal modulation, and terminals tend to end in blunt, rounded cuts. The lowercase shows a tall, dominant x-height with compact ascenders and descenders; apertures are relatively tight, and counters are small but still readable at display sizes. Overall spacing feels even and substantial, with a stable baseline and simple, unembellished construction.
Best suited to headlines and short bursts of text where its dense shapes and rounded mass can read clearly, such as posters, packaging, storefront or event signage, and logo wordmarks. It can work for punchy subheads or labels, but the tight apertures and small counters may feel heavy in long paragraphs at smaller sizes.
The tone is cheerful and approachable, with a strong, chunky presence that feels casual rather than technical. Its rounded weight and compact details suggest a playful, slightly retro personality suited to bold statements and friendly branding.
The design appears intended to deliver maximum impact with a friendly, approachable voice, combining bold presence with softened geometry. It prioritizes strong silhouette recognition and a cohesive, rounded texture for attention-grabbing display typography.
Distinctive shapes include a single-storey lowercase “a” and “g,” and a sturdy, geometric feel in diagonals and joins (notably in letters like K, M, N, V, W, and X). Numerals match the letterforms with wide, solid silhouettes and rounded internal spaces, keeping a consistent, cohesive color in text settings.