Sans Normal Utmut 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mensa' by AVP, 'Myriad' by Adobe, 'Metronic Pro' by Mostardesign, 'Robusta' by Tilde, and 'Alber New' and 'Depot New Condensed' by moretype (names referenced only for comparison).
Keywords: branding, headlines, advertising, ui labels, posters, dynamic, modern, confident, sporty, clean, emphasis, modernity, clarity, momentum, oblique, rounded, humanist, open apertures, smooth curves.
This is an oblique sans with smooth, rounded construction and a steady, low-contrast stroke. Letterforms lean consistently to the right, with broad, open counters and generous apertures that keep shapes clear at a glance. Curves are elliptical rather than perfectly geometric, and terminals are clean and blunt, giving the outlines a crisp but friendly finish. Proportions feel balanced and contemporary, with a straightforward cap set and a compact, readable lowercase that maintains clarity in running text.
This style works well for branding and marketing where a sense of speed or action is desirable, such as sports, tech, and lifestyle materials. It’s also a strong option for headings, packaging callouts, and UI labels where an italic voice is needed while staying clean and legible.
The overall tone is energetic and forward-leaning, conveying motion and momentum without feeling aggressive. Its clean curves and open forms keep it approachable, while the slant adds a sporty, contemporary emphasis suited to attention-grabbing copy.
The design appears intended as a practical, modern italic sans that brings motion and emphasis to copy while preserving readability. Its open shapes and restrained stroke behavior suggest a focus on versatile, everyday use rather than decorative display quirks.
The numerals follow the same oblique rhythm and rounded logic as the letters, reading clearly and with consistent weight. Overall spacing appears even and text color is smooth, supporting both short headlines and longer italicized passages without becoming jittery.