Sans Normal Jiliv 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Randu Sans' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, modern, confident, clean, techy, friendly, impact, clarity, modern branding, versatility, geometric, rounded, open apertures, high legibility, crisp terminals.
A heavy, geometric sans with broad proportions and strong, even strokes. Curves are built from clean circular and elliptical forms, producing round counters in letters like O, Q, and o, while straight-sided shapes stay crisp and stable. Terminals are largely blunt and squared, with occasional subtle softening at joins, and the overall spacing feels generous and uncluttered. Lowercase forms read as straightforward and contemporary, with open apertures and simple constructions that keep the texture smooth at display sizes.
This style performs best in headlines, posters, and brand applications where a strong, modern presence is needed. It also suits UI/marketing touchpoints such as hero text, app headers, and product packaging, where clarity and impact matter more than long-form reading.
The font projects a modern, confident tone with a friendly edge from its rounded geometry. Its sturdy weight and wide stance feel assertive and “headline-ready,” while the clean shapes keep it approachable and neutral rather than expressive or decorative. The overall impression fits contemporary brand and product communication.
The design appears aimed at delivering a contemporary, high-impact sans that stays clean and versatile. Its geometric construction and open, legible forms suggest an intention to balance bold presence with straightforward readability across prominent display contexts.
The sample text shows a steady rhythm and consistent color across mixed-case settings, with clear differentiation in key shapes (notably the round bowls and open forms) that supports quick scanning. Numerals follow the same geometric logic, appearing solid and highly visible in isolation and within lines.