Sans Normal Uhgom 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Beatrice Deck', 'Beatrice Display', and 'Beatrice Headline' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, confident, modern, friendly, clean, editorial, display impact, brand clarity, modern utility, legibility, geometric, round, crisp, smooth, compact apertures.
This typeface presents sturdy, smooth curves paired with straight, decisive terminals, creating a clean, contemporary silhouette. Round letters such as O, C, and G are built from near-circular forms with even, consistent stroke behavior, while counters stay open enough for clarity at display sizes. Lowercase shapes lean toward single-storey constructions (notably the a and g), with short, sturdy joins and a compact, efficient rhythm. The numerals are robust and highly legible, with simple, confident shapes and minimal ornamentation.
It performs best in headlines and short-form copy where its bold, rounded construction can carry a strong visual voice. The clear shapes also suit signage, packaging, and brand systems that need a contemporary, friendly impact across print and digital touchpoints.
The overall tone is assertive and contemporary, balancing a friendly roundness with a no-nonsense solidity. It feels approachable rather than sterile, making it suitable for brands that want to appear modern, dependable, and straightforward.
The font appears designed to deliver a modern, approachable sans look with strong presence and reliable legibility. Its simplified, rounded forms and sturdy structure suggest an intention to work as a versatile display and brand typeface that remains clear and confident in real-world text.
The design emphasizes strong silhouettes and clear interior spaces, giving text a steady texture in lines while keeping individual characters easy to recognize. Diagonals (as in A, V, W, X) are firm and energetic, contributing to a punchy, display-forward presence.