Sans Normal Atrem 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Fact' and 'FreeSet' by ParaType and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, web content, product design, editorial, signage, clean, modern, neutral, friendly, airy, everyday usability, clarity, neutral branding, contemporary tone, rounded, monolinear, open forms, soft corners, crisp terminals.
This typeface is a clean, monolinear sans with rounded, softly squared curves and consistently weighted strokes. Counters are open and generous, with circular forms (C, G, O, Q) reading smooth and even, and straight-sided letters (E, F, H, N) maintaining a steady rhythm. Terminals are mostly flat and crisp, while joins and curves are subtly softened, giving the design an approachable finish. Proportions feel balanced and readable, with clear differentiation between similar shapes and tidy spacing in both all-caps and mixed-case text.
It works well for interface and web typography where clarity at varied sizes is important, and it also suits product branding and editorial settings that need a contemporary, unobtrusive sans. Its open shapes and steady rhythm make it a good option for short paragraphs, labels, and functional signage.
Overall, it conveys a modern, neutral tone with a friendly softness. The rounded geometry keeps it from feeling clinical, while the restrained construction maintains a professional, straightforward voice suitable for everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and a calm reading texture, pairing geometric roundness with pragmatic, clean construction for broad everyday use.
The sample text shows stable texture across lines, with even color and minimal visual noise. Numerals are simple and legible, matching the letterforms’ rounded geometry and straightforward construction.