Serif Other Tolu 2 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, logotypes, industrial, western, vintage, authoritative, decorative, display impact, space-saving, vintage character, signage flavor, brand voice, condensed, bracketed serifs, vertical stress, notched terminals, high waistline.
This typeface is a condensed serif with strong vertical emphasis and sturdy, blocky forms. Strokes are predominantly straight with moderate contrast and a clear vertical stress, while serifs are compact and often bracketed, creating a firm, anchored silhouette. Many glyphs feature distinctive notched or cut-in terminals and squared shoulders, giving counters a carved, mechanical feel. The overall rhythm is tight and tall, with narrow proportions, open interior spaces, and a consistent, display-oriented weight distribution across letters and numerals.
It performs best in display contexts such as posters, headlines, signage, and packaging where its condensed width and bold presence help maximize impact in limited space. It can also work for wordmarks and short editorial callouts that benefit from a vintage-industrial tone. For longer passages, it is likely most comfortable at larger sizes with generous spacing to prevent the notched details from crowding.
The design conveys a tough, old-fashioned confidence with an industrial and slightly frontier-minded flavor. Its sharp notches and compressed stance suggest urgency and impact, while the serif detailing keeps it traditional rather than purely utilitarian. The result feels suited to attention-grabbing, characterful typography with a hint of vintage signage.
The typeface appears designed to fuse traditional serif structure with a decorative, cut-in terminal treatment that increases personality and punch. Its condensed build and consistent, emphatic stems suggest an intention to deliver high-impact typography for titles and branding while maintaining a recognizable serif heritage.
Uppercase forms read especially architectural, with strong stems and compact crossbars, while lowercase maintains the same squared, notched motif for cohesion. Numerals follow the same condensed, heavy set-up, producing an even color in mixed text. The distinctive terminal shaping is a key identifier and can become visually dominant at smaller sizes or in dense paragraphs.