Sans Normal Efrub 11 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui, branding, headlines, posters, editorial, modern, clean, friendly, airy, casual, approachability, clarity, contemporary tone, motion, rounded, humanist, open apertures, smooth curves, soft terminals.
A rounded, oblique sans with smooth, continuous curves and softly finished terminals. Strokes are even and slender, with minimal contrast and a gently modulated rhythm that keeps forms legible without looking mechanical. Counters are open and generous, and many joins and curves (notably in round and bowl-based shapes) feel slightly humanist rather than strictly geometric. The overall spacing reads balanced and uncluttered, supporting clear word shapes in running text.
Well-suited for interface typography, product branding, and marketing where a modern, approachable voice is needed. The open counters and even stroke texture also work well for editorial subheads, posters, and short paragraphs where clarity and a gentle sense of motion are desirable.
The tone is contemporary and approachable, combining a clean, minimal structure with a relaxed slant. Its rounded construction and open forms give it a friendly, low-friction feel that stays professional rather than playful.
The design appears intended to deliver a contemporary sans that feels warm and accessible through rounded forms and an oblique stance, while maintaining a clean, restrained structure for broad everyday use.
The oblique angle is consistent across the alphabet and numerals, helping headlines and short text feel active without becoming aggressive. Numerals follow the same rounded logic, integrating smoothly with the letters in mixed typography.