Sans Normal Madov 12 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Aeonis' and 'Frutiger Next Paneuropean' by Linotype, 'Core Sans N' by S-Core, 'URW Form' by URW Type Foundry, and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, energetic, confident, modern, punchy, impact, motion, headline emphasis, brand presence, display strength, slanted, rounded, compact apertures, ink-trap hints, geometric.
A heavy, right-slanted sans with broad proportions and rounded, geometric construction. Strokes are thick and consistent, with curved joins that stay smooth rather than sharp, and counters that remain open enough for headline use. Several glyphs show slightly tightened apertures and small angular cut-ins at joins, giving a subtle ink-trap-like ruggedness within an otherwise clean, contemporary shape language. Numerals follow the same robust, rounded logic, reading as sturdy and display-oriented.
Best suited to large-size applications where its weight and slant can carry impact: headlines, posters, prominent calls-to-action, and brand moments that need urgency. It also fits sports and event graphics, packaging fronts, and bold digital hero sections where strong typographic color is an advantage.
The overall tone is assertive and kinetic, with the forward slant and massed strokes projecting speed and impact. It feels contemporary and promotional, leaning toward athletic and action-oriented messaging rather than quiet editorial nuance.
The design appears aimed at delivering maximum visibility and a sense of motion in a clean sans framework, balancing rounded geometry with small structural cut-ins to maintain clarity at heavy weights. It prioritizes display presence and energetic branding over long-form, small-size reading.
In text, the combination of strong slant, dense color, and wide set creates a bold rhythm with noticeable momentum. The letterforms keep a consistent, simplified silhouette across uppercase and lowercase, favoring punch and immediacy over delicate detail.