Sans Normal Efkab 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, ui text, posters, casual, friendly, modern, informal, airy, warmth, approachability, motion, readability, personality, oblique, rounded, open, soft, handwritten.
This typeface is a slanted, rounded sans with smooth, continuous curves and a clean, single-stroke feel. Shapes are built from broad arcs and open apertures, with gently tapered terminals and minimal modulation, giving the outlines an even, flowing rhythm. Uppercase forms are simplified and slightly elastic in proportion, while the lowercase maintains clear, open counters (notably in a, e, s) and a straightforward, readable construction. Numerals follow the same rounded, gently angled logic, with soft joins and a consistent diagonal stress that keeps the set cohesive in text.
It works well for lifestyle branding, light editorial use, packaging copy, and short-to-medium passages where a warm, informal tone is desired. The clear letterforms and open counters also make it a good candidate for UI text, pull quotes, and promotional headings that benefit from motion and friendliness without becoming overly decorative.
The overall tone is relaxed and approachable, with a mild handwritten energy that reads friendly rather than formal. Its slant and rounded finishing soften the voice, making it feel conversational and contemporary, well-suited to upbeat, human-centered messaging.
The design appears intended to provide an easygoing italic sans that adds personality and forward motion while remaining broadly readable. It balances a clean geometric base with softened terminals to create a human, approachable texture for modern communication.
Spacing appears comfortable and slightly generous, helping the italic rhythm stay legible in longer lines. The design avoids sharp corners and heavy punctuation presence, keeping emphasis subtle and maintaining a smooth texture across words and lines.