Sans Normal Efmiv 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, presentations, clean, modern, airy, friendly, slanted companion, clear readability, modern tone, approachable voice, humanist, rounded, open, smooth, slanted.
This typeface is a slanted sans with smooth, rounded curves and a consistent, even stroke. Letterforms favor open apertures and soft terminals, with gently elliptical rounds (notably in C, O, and G) and straightforward, unembellished construction. The proportions feel balanced and readable, with a moderate x-height and slightly generous spacing that keeps text from looking dense. Numerals follow the same rounded, gently sloped logic, staying clear and simple in silhouette.
It works well for interface copy, captions, and general-purpose text where a slanted emphasis is desired without sacrificing clarity. The rounded construction also suits contemporary branding, packaging, and presentation typography, especially when aiming for a friendly, refined voice.
Overall, it conveys a contemporary, approachable tone—clean and functional, yet warm rather than rigid. The steady rhythm and mild softness make it feel suitable for polished communication without becoming formal or corporate-heavy.
The design appears intended as a versatile slanted companion for everyday typography—prioritizing clean readability, smooth rhythm, and a modern, approachable character for both short headlines and running text.
Uppercase shapes read crisp and stable while retaining the slant, and the lowercase maintains a smooth, continuous flow in text. Curves and joins avoid sharp breaks, giving paragraphs an even texture and a calm visual cadence.