Sans Normal Ulreb 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, clean, friendly, versatility, readability, modernity, approachability, humanist, open apertures, rounded terminals, generous counters, smooth curves.
A clean, contemporary sans with a subtly humanist construction. Strokes are even and steady with soft rounding at joins and terminals, giving curves a smooth, continuous feel. Uppercase proportions are balanced and relatively open, while lowercase forms show generous counters and clear differentiation between similar shapes. The overall rhythm is calm and consistent, reading comfortably in continuous text without looking overly mechanical.
It suits interface copy, product text, and general-purpose editorial typography where clarity and neutrality matter. The open shapes and steady rhythm also work well for signage and wayfinding at moderate sizes, and for brand systems that need a contemporary sans that stays understated in longer passages.
The tone is modern and neutral with a mild warmth—approachable rather than sterile. Its rounded details and open forms keep it friendly and readable, while the straightforward silhouettes maintain an editorial, professional voice.
The design appears intended as a versatile, everyday sans optimized for straightforward readability and consistent texture. Its slightly softened detailing suggests a goal of maintaining a modern look while avoiding harshness in continuous reading.
Round characters (C, G, O, Q) feel broadly circular, with a simple, understated tail on Q. Numerals are uncomplicated and text-oriented, matching the same smooth, open construction as the letters. Spacing appears even and measured, supporting stable word shapes in paragraph settings.