Sans Normal Osbuh 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Komet' and 'Komet Pro' by Jan Fromm, 'Corpid' and 'TheSans' by LucasFonts, and 'Libertad' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, playful, impact, clarity, approachability, simplicity, rounded, geometric, compact, stout, high-impact.
A heavy, rounded sans with compact proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, and terminals are broadly squared-off with softened corners, creating a sturdy, blocky silhouette. Counters are generous for the weight (notably in O, P, R, and 8), while joins stay clean and uncomplicated. The lowercase shows a single-storey a and g, with short, thick arms and minimal differentiation between similar forms, emphasizing uniform mass over delicate detail.
Best suited for headlines, posters, signage, and brand marks where a strong, friendly voice is needed. It can also work for short UI labels or calls-to-action, but is most effective when given enough size and spacing to keep counters open and maintain clarity.
The overall tone is bold and approachable, combining a contemporary, no-nonsense presence with a slightly playful softness from its rounded geometry. It feels energetic and promotional rather than formal, aiming for instant clarity and impact.
The design appears intended to deliver maximum visual impact with a simple, geometric construction—prioritizing bold presence, quick recognition, and a cohesive, contemporary texture across letters and numerals.
At larger sizes the letterforms read cleanly and strongly, while at smaller sizes the tight interior spaces and dense strokes may begin to darken texture in longer passages. Numerals are sturdy and headline-forward, matching the letterforms’ compact, weighty rhythm.