Serif Normal Ludun 3 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'Baskerville' and 'Baskerville WGL' by Bitstream; 'ITC New Baskerville' by ITC; 'Baskerville', 'Baskerville LT', 'Baskerville LT Cyrilic', and 'Birka' by Linotype; and 'Baskerville Handcut' by URW Type Foundry (names referenced only for comparison).
Keywords: book text, editorial, magazines, print reading, headlines, classical, authoritative, literary, elegant, readability, tradition, publishing, authority, refinement, bracketed, oldstyle, calligraphic, robust, bookish.
A high-contrast serif with bracketed wedge-like serifs and subtly calligraphic modulation. The design shows sturdy verticals paired with sharper hairlines, giving clear stroke hierarchy without feeling fragile. Proportions lean generous and open, with broad capitals and a moderate x-height; counters are roomy and the overall rhythm is steady and readable. Details like the angled cross-strokes and tapered terminals add a traditional, book-face character while keeping letterforms crisp at display sizes.
This font is well suited to long-form reading in books, essays, and magazine layouts where a classic serif texture is desired. It also performs well for headings, pull quotes, and section titles that benefit from higher contrast and a traditional, authoritative presence.
The tone is classical and editorial, conveying credibility and a slightly formal, literary voice. Its sharp contrast and traditional serif cues suggest refinement and seriousness rather than playfulness, making it feel at home in publishing and institutional contexts.
The design intent appears to be a conventional, readable text serif with a classic publishing flavor—balancing robust structure with refined contrast for a familiar, dependable typographic voice.
Numerals appear lining with noticeable contrast and traditional shapes, suited to mixed text settings. The punctuation and forms shown maintain a consistent serif logic and a disciplined, upright posture, supporting a composed page color in paragraph samples.