Serif Normal Ulreh 10 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, luxury branding, invitations, elegant, refined, classic, luxury feel, editorial clarity, display elegance, modern classic, hairline, delicate, crisp, calligraphic, airy.
This typeface is a delicate, high-contrast serif with hairline horizontals and tapered, bracketed serifs that often finish in sharp points. Strokes show a pronounced thick–thin modulation and a crisp, polished outline, with rounded forms (C, O) drawn as smooth, near-oval bowls. Capitals are tall and stately with generous spacing, while the lowercase has a measured rhythm and slightly narrow joins that keep the texture light. Details like the long descenders, fine terminals, and the distinctive curved tail on Q and R reinforce a precise, contemporary Didone-inspired construction.
It suits magazine and book titling, fashion and beauty branding, luxury packaging, and other applications where elegance and contrast are desirable. It also works well for large pull quotes, mastheads, and formal materials such as invitations when set with ample size and spacing.
The overall tone is luxurious and poised, projecting a boutique, editorial sophistication. Its airy color and razor-thin details add a sense of exclusivity and refinement, with a cool, modern polish rather than rustic warmth.
The letterforms appear designed to deliver a modern, high-fashion take on a classic high-contrast serif, prioritizing elegance, sharp detail, and a clean editorial rhythm for display-led typography.
The design’s extreme contrast and very fine serifs create a sparkling, high-end texture at display sizes, while small sizes may appear fragile due to the hairlines. Numerals follow the same refined logic, with slim stems and elegant curves that keep the set visually consistent with the letters.