Serif Other Vuli 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'EFCO Colburn' and 'Herchey' by Ilham Herry (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, album art, gothic, heraldic, retro, dramatic, authoritative, thematic display, heritage feel, dramatic impact, emblematic branding, blackletter-leaning, flared serifs, angular, beveled, condensed caps.
A heavy, angular display serif with sharp, flared terminals and wedge-like serifs that often taper into pointed corners. Strokes stay largely uniform in thickness, but the contours introduce a chiseled, cut-in feel through triangular notches, spur-like joins, and occasional interior counters that read as squared or slit-like. Uppercase forms are tall and imposing with strong vertical emphasis, while lowercase shows a stylized, constructed rhythm—especially in letters like a, e, m, and n—where stems and arches break into blocky segments. Numerals are equally stout and architectural, with compact counters and crisp corners that reinforce the font’s emblematic presence.
Best suited for short, high-impact settings such as headlines, poster titles, logos, labels, and packaging where its dark color and angular detailing can be appreciated. It can also work for themed applications—fantasy, medieval, gothic, or heritage-inspired design—especially at larger sizes where counters and notches remain clear.
The overall tone feels medieval-meets-industrial: ceremonial and authoritative, with a gothic flair that suggests crests, signage, and old-world branding. Its sharp terminals and dark texture create a forceful, dramatic voice that reads as stern, historic, and slightly ominous in continuous text.
The design appears intended to merge traditional serif structure with blackletter-leaning, carved details to create a bold, iconic display voice. Its constructed shapes and flared terminals prioritize mood and branding distinctiveness over neutral, long-form readability.
Spacing and proportions favor a strong black mass on the line; in the sample text the dense texture and frequent pointed terminals create a rhythmic, ornamental pattern. Certain letters feature distinctive interior cutouts and stylized crossbars, giving the face a custom, emblem-like character rather than a conventional book serif.