Sans Superellipse Ongar 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Bronkoh' by Brink, 'Nusara' by Locomotype, 'Core Sans M' by S-Core, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui labels, app branding, signage, headlines, packaging, friendly, modern, clean, approachable, confident, softened geometry, high clarity, brand friendliness, display strength, interface utility, rounded, soft corners, geometric, even rhythm, open counters.
This typeface is a heavy, rounded sans with a superelliptical construction: curves resolve into softly squared terminals and corners, giving round letters a subtly boxy footprint. Strokes maintain an even thickness, and joins are smooth and generously radiused, creating a calm, uniform texture in text. Counters are open and simple, and the overall spacing reads steady, with clear separations between letters even at bold sizes. Uppercase forms feel sturdy and slightly condensed by their rounded-rectangle geometry, while the lowercase keeps a straightforward, single-storey design where applicable, reinforcing the geometric, utilitarian feel.
It performs well in UI labels, navigation, and short blocks of text where a strong, friendly sans is needed. The sturdy shapes and open counters make it a good fit for headlines, wayfinding and signage, and brand applications such as packaging or product identity where a modern, approachable tone is desired.
The rounded geometry and even color produce a friendly, contemporary voice that feels approachable rather than formal. Its weight and soft corners add a confident, product-like tone—modern and clear, with a hint of playful warmth. Overall, it communicates simplicity and reliability, suited to interfaces and branding that aim to feel welcoming.
The design appears intended to combine the clarity of a geometric sans with softened, superelliptical rounding to reduce harshness while maintaining a strong typographic presence. It prioritizes consistency, legibility, and a contemporary feel, aiming for a versatile workhorse style that still has a recognizable, rounded-rectangle signature.
Distinctive squared-off rounding shows up across curves and terminals, giving letters like C, G, O, and S a consistent superellipse character. Numerals match the same soft-cornered logic and appear designed for clarity at display sizes, keeping shapes uncomplicated and robust.