Sans Superellipse Ongaw 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gltp Starion' by Glowtype; 'Bega' by Indian Type Foundry; 'Ample', 'AmpleNu', 'AmpleNuSoft', 'AmpleSoft', and 'AmpleSoftPro' by Soneri Type; and 'Bitner' by The Northern Block (names referenced only for comparison).
Keywords: ui text, app design, wayfinding, packaging, brand systems, modern, friendly, clean, techy, pragmatic, digital clarity, geometric cohesion, approachable modernity, system branding, rounded, soft-cornered, geometric, monoline, compact.
A geometric sans with rounded-rectangle (superellipse) construction and consistently softened corners. Strokes are largely monoline with minimal modulation, producing steady color and clear rhythm in text. Counters and apertures tend toward squarish, rounded forms, and many joins end in flat, blunt terminals rather than tapered cuts. Proportions feel compact and efficient, with a slightly engineered geometry that stays consistent across uppercase, lowercase, and figures.
Well-suited to UI and digital product typography where steady stroke weight and rounded geometry read clearly at a range of sizes. It also fits contemporary branding and packaging that benefits from a clean, friendly voice, and can work in signage and wayfinding where simple forms and consistent spacing aid quick recognition.
The overall tone is contemporary and approachable, combining a utilitarian, interface-friendly clarity with a soft, welcoming edge. Its rounded geometry suggests a tech-forward, product-oriented personality without feeling cold or overly clinical.
The design appears intended to deliver a modern, highly consistent sans built from superelliptical shapes, prioritizing clarity, cohesion across glyph sets, and a softer feel than hard-cornered geometric faces. Its forms suggest a focus on practical readability while projecting a current, product-design aesthetic.
In the uppercase, several letters lean on straight-sided bowls and squared curves, reinforcing the superelliptical theme. The lowercase maintains simple, sturdy shapes with open construction, and the numerals match the same rounded-rect aesthetic, helping mixed text and data feel visually cohesive.