Serif Normal Firam 2 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, subheads, pull quotes, book covers, magazine design, editorial, classic, dramatic, formal, literary, emphasis, elegance, editorial voice, classic tone, bracketed, calligraphic, wedge serif, swashy, dynamic.
A slanted serif with pronounced thick–thin modulation and crisp, bracketed serifs that often taper into wedge-like terminals. Curves are full and slightly swelling, while joins and crotches are sharply defined, creating a lively rhythm across words. Proportions feel generous in width with open counters and sturdy verticals, and many lowercase forms show calligraphic motion and occasional flourished terminals (notably in letters like g, y, and z). Numerals follow the same energetic, angled construction, with rounded forms that emphasize contrast and strong entry/exit strokes.
This font is well suited to headlines, subheads, and pull quotes where an assertive italic presence is desirable. It also fits book covers and editorial layouts that want classic serif credibility with added motion and contrast, and can be used for short passages when a more expressive text color is acceptable.
The overall tone is confident and traditional with a theatrical, editorial edge. Its brisk italic angle and high-contrast stroke behavior evoke a cultivated, bookish voice—suited to expressive emphasis rather than quiet neutrality.
The design appears intended as an expressive italic serif that combines conventional text-serif structure with heightened contrast and calligraphic momentum. It aims to deliver a refined, emphatic voice for editorial and display typography while preserving familiar, readable letterforms.
Capitals are robust and sculptural, with clear serif articulation and strong diagonals; the Q includes a distinctive, sweeping tail that adds personality in display settings. Spacing appears comfortable at text sizes, but the energetic forms and sharp transitions make it most convincing when given room to breathe.