Sans Normal Miru 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'PG Gothique' and 'PG Grotesque' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, punchy, friendly, retro, playful, confident, impact, approachability, retro display, attention grabbing, headline strength, rounded, blunt, compact counters, high impact, chunky.
This sans has heavy, blocky letterforms with strongly rounded bowls and blunt, squared terminals. Curves dominate the construction, but many joins and endings are cut flat, creating a sturdy, poster-like silhouette. Counters are relatively small and enclosed, and apertures tend to be tight, which increases the feeling of mass and density in words. The lowercase is simple and robust, with single-storey forms and short, thick arms, while the figures follow the same chunky, rounded geometry for consistent color across mixed text.
Best suited to headlines, titles, and short bursts of text where impact and personality matter most—posters, promotional graphics, brand marks, packaging, and bold UI banners. It also works well for sports/event styling and playful editorial callouts where a heavy, rounded sans can carry the message without additional decoration.
The overall tone is bold and approachable, mixing a friendly roundness with an assertive, attention-grabbing presence. It reads as slightly retro and sports-adjacent, with a playful heft that feels designed for big statements rather than quiet typography.
The design appears intended to deliver maximum visual weight with a friendly, rounded voice, prioritizing strong silhouettes and solid typographic color for display typography. Its blunt terminals and compact interiors suggest a focus on bold legibility from a distance and distinctive presence in large-format settings.
At display sizes the shapes feel smooth and cohesive, but the tight counters and closed apertures can reduce internal clarity when set small or tightly tracked. The width and heavy strokes produce strong word shapes and a dense texture, especially in all-caps settings.