Sans Normal Iski 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Molde' by Letritas (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, punchy, retro, friendly, cartoonish, impact, approachability, retro flavor, display emphasis, brand presence, rounded, bulky, soft-cornered, compact counters, heavy terminals.
A heavy, rounded sans with chunky strokes and broadly oval curves. Letters are wide and low-contrast, with softened corners and a slightly squashed, horizontal stance that makes forms feel dense and blocky. Counters are relatively small (notably in C, e, a, and the numerals), and many joins and terminals are blunt, reinforcing a bold, poster-like silhouette. The rhythm is tight and consistent, prioritizing mass and clarity over delicate interior detail, with straightforward, upright construction throughout.
Well-suited to headlines, posters, and short bursts of text where strong visual impact is needed. It can work effectively for packaging, branding marks, and signage that benefits from a friendly, retro-leaning presence, especially when set with generous tracking and ample line spacing.
The tone is upbeat and attention-grabbing, with a friendly, slightly cartoon-like warmth. Its wide, cushioned shapes evoke mid-century and playful display lettering, reading as confident and approachable rather than formal or technical.
The design appears intended as a high-impact display sans that emphasizes warmth and mass through wide proportions, rounded geometry, and compact counters. It aims to deliver immediate visibility and personality, favoring bold silhouettes and approachable shapes for branding and promotional typography.
The font holds up best at larger sizes where the small counters and dense interiors can breathe; at smaller sizes, the heavy black shapes and tight apertures may reduce legibility. Numerals share the same rounded, weighty construction and feel built for bold, headline-driven settings.