Sans Normal Tuluw 12 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, confident, playful, punchy, friendly, retro, impact, approachability, brand presence, display clarity, headline utility, blocky, rounded, compact apertures, ink-trap hints, soft corners.
A heavy, compact sans with broad proportions and generously rounded curves. Strokes are thick and steady, with subtly sculpted joins and occasional wedge-like cut-ins that hint at ink-trap behavior in tight corners. Counters are relatively small and apertures tend to be closed, giving letters a dense, poster-like color on the page. The lowercase follows a sturdy, mostly geometric build with simple terminals and a single-storey-style construction in several forms, while numerals match the same robust, rounded, high-impact rhythm.
Best suited for large-scale applications where impact and legibility at a distance matter—headlines, posters, packaging fronts, and brand marks. It can also work for bold UI accents or section titles, but the dense internal spaces suggest avoiding long passages of small body text.
The overall tone is bold and upbeat, combining a friendly roundness with an assertive, attention-grabbing weight. It reads as contemporary but with a slight retro, headline-sans flavor—more energetic and informal than strictly corporate.
Designed to deliver maximum visual presence with a friendly, rounded sans voice, balancing geometric simplicity with small refinements at joins to keep heavy shapes from clogging. The intent appears to be a versatile display face that stays readable while feeling energetic and modern.
At text sizes the tight apertures and dense counters create strong texture and emphasis, while at larger sizes the subtle corner carving and curved stroke modulation become more apparent. The wide set and heavy mass make it especially effective for short phrases and typographic punchlines.