Slab Square Sima 6 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, sturdy, industrial, editorial, confident, collegiate, impact, durability, clarity, authority, display, blocky, bracketless, rectilinear, high-ink, robust.
A heavy serif with pronounced slab feet and mostly flat, square terminals. Strokes are monolinear to mildly modulated, with large, squared-off serifs that create a strong horizontal emphasis and a compact, blocky silhouette. Counters are relatively open for the weight, while joins and corners stay crisp and rectilinear, giving letters a built, mechanical feel. The lowercase is sturdy and workmanlike, with substantial stems and simple, no-nonsense detailing; numerals are similarly weighty and stable, designed to hold up in tight, high-impact settings.
It performs best in headlines, short blurbs, and display copy where the heavy slabs and square endings can provide impact. The sturdy construction also suits labels, packaging, and signage-style applications where a strong, durable voice is needed.
The overall tone is firm and grounded, with an assertive, traditional-utility character. It reads as pragmatic and dependable rather than delicate, evoking industrial signage and classic print headlines with a slightly collegiate heft.
The design appears intended to deliver maximum presence and readability through weight, broad slabs, and simple geometry. Its square-ended detailing and firm rhythm suggest a purpose-built display serif meant to feel solid, practical, and attention-grabbing.
Spacing appears intentionally generous for the weight, helping the dense strokes avoid clogging in text. The thick slabs create a strong baseline and capline presence, which can dominate at small sizes but adds authority in display contexts.