Sans Normal Bogaz 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Engrez' by Indian Type Foundry and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui text, brand systems, product design, signage, editorial, clean, modern, neutral, approachable, technical, clarity, versatility, modernity, readability, neutrality, rounded, geometric, open apertures, even color, crisp.
A clean sans with rounded, geometric construction and smooth, continuous curves. Strokes are even and steady, with minimal modulation, producing a uniform texture in paragraphs. Counters tend to be open and generously rounded, while terminals are mostly plain and softly finished, keeping the shapes crisp without feeling sharp. Proportions are balanced and straightforward, with clear, simple joins that hold up well at text sizes and in UI-like settings.
Well suited for interface text, product UI, dashboards, and general-purpose communication where clarity is key. It can also support contemporary branding and packaging that benefits from a clean, rounded sans voice, and it should perform reliably in headings and short editorial passages thanks to its steady rhythm and open shapes.
The overall tone is modern and neutral, leaning practical and friendly rather than expressive. Its rounded geometry gives it an approachable, contemporary feel, while the consistent rhythm and straightforward letterforms suggest clarity and efficiency. It reads as quietly confident—designed to get out of the way and communicate cleanly.
The design appears intended as a versatile, contemporary workhorse sans: simple, geometric foundations paired with softened curves to keep the tone friendly and readable. It aims for broad usability across digital and print contexts, prioritizing clarity, consistency, and an unobtrusive presence.
Spacing appears comfortable and consistent, helping maintain an even typographic color across lines. The forms avoid quirky details, favoring familiar, highly legible silhouettes that stay stable in mixed-case text and numeric strings.