Serif Flared Upliz 11 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Proza' by Bureau Roffa, 'Big Vesta' and 'Optima Nova' by Linotype, 'Skeena' by Microsoft Corporation, 'Mentor Sans' by Monotype, 'RyuGothic' by StudioJASO, 'Angie Sans Std' by Typofonderie, and 'Classico' by URW Type Foundry (names referenced only for comparison).
Keywords: book text, editorial, magazines, longform, branding, classic, bookish, warm, literary, formal, text readability, classic tone, warm authority, editorial voice, bracketed, tapered, calligraphic, oldstyle, open counters.
A flared serif with gently tapering strokes that widen into wedge-like terminals, giving the letterforms a subtly calligraphic texture. Proportions are moderately wide with open counters and a steady, readable rhythm; curves are smooth and round while joins stay crisp. Serifs are braced and somewhat triangular rather than blunt, and the overall contrast feels controlled, with stronger vertical emphasis and lighter connecting strokes. The lowercase shows traditional, text-oriented shapes with a two-storey a and g, a modestly sized x-height, and clear differentiation in figures and capitals.
It suits book typography, editorial layouts, and magazine features where a traditional serif voice and comfortable readability are needed. The distinctive flared terminals also make it effective for headings, pull quotes, and refined branding that benefits from a classic, printed feel.
The font conveys a classic, literary tone with a warm, slightly historic color on the page. Its flared endings and restrained contrast add a touch of formality without feeling rigid, suggesting trust, tradition, and editorial seriousness.
The design appears intended to blend familiar oldstyle readability with the expressive nuance of flared, tapered stroke endings. It aims for a dependable text face that carries personality through terminal shape and gentle modulation rather than high contrast or sharp geometric forms.
In text, the face maintains an even gray value and stable spacing, with noticeable modulation at terminals that adds sparkle at larger sizes. The capitals have a dignified presence, and rounded letters (C, O, Q) stay generous and open, supporting clarity in longer passages.