Sans Normal Otmij 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, packaging, posters, social media, playful, friendly, casual, retro, bouncy, approachability, expressiveness, cheerful tone, display emphasis, rounded, soft, chunky, informal, hand-drawn.
A rounded sans with soft, inflated strokes and a gentle forward slant. Letterforms are built from broad curves and tapered joins, with minimal contrast and a smooth, marker-like stroke behavior. Counters are open and generous, terminals are rounded, and curves dominate over straight edges, giving the set a buoyant rhythm. The lowercase is especially lively, with single-storey forms and looped, flowing shapes that read as warm and informal.
This font is well suited to headlines, logos, packaging, posters, and social content where a friendly, informal voice is desired. It performs best at medium to large sizes, where the rounded detailing and bouncy slant can be appreciated without crowding.
The overall tone is approachable and upbeat, leaning toward a lighthearted, slightly retro personality. Its bouncy shapes and rounded endings convey friendliness and ease rather than formality or precision, making text feel conversational and inviting.
The design appears intended to deliver a warm, approachable sans with a hand-made feel, prioritizing charm and personality over strict geometric rigidity. Its rounded construction and lively italics-like movement suggest use in expressive display typography for modern casual brands.
Uppercase forms are sturdy and simplified, while the lowercase introduces more character through curved shoulders and looped descenders. Numerals follow the same soft, rounded logic and feel consistent with the letters, supporting a cohesive, casual voice across headings and short text.