Sans Normal Asrat 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Pulp Display' by Spilled Ink, 'Anthro' by Studio Few, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, technical, minimal, clarity, versatility, modernity, system design, legibility, geometric, monoline, open apertures, round terminals, even rhythm.
A clean sans with largely geometric construction, smooth circular bowls, and straight-sided stems. Strokes appear monolinear with minimal modulation, producing an even texture in both display sizes and running text. Curves are rounded and consistent, counters are roomy, and apertures in letters like C, S, and e read open and uncluttered. Overall proportions feel balanced and contemporary, with simple, unembellished terminals and a steady baseline rhythm.
This font suits interface copy, dashboards, and product labeling where clear letterforms and even spacing help readability. It also works well for contemporary branding systems, wayfinding and signage, and editorial layouts that want a clean sans with dependable rhythm across headings and body text.
The tone is neutral and modern, leaning toward a practical, understated clarity rather than a decorative or expressive voice. Its crisp shapes and orderly rhythm suggest a contemporary, tech-adjacent feel while remaining broadly versatile and unobtrusive.
The design appears intended to provide a modern, versatile sans built on geometric principles, prioritizing clarity, consistency, and a calm typographic color across a wide range of sizes.
Round forms such as O/0 and the bowls in B/P/R are notably smooth and stable, while diagonals (A, V, W, X, Y) keep a straightforward, engineered look. Numerals are simple and highly legible, with clear differentiation and consistent weight relative to the letters.