Sans Normal Nydan 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'FF Infra' by FontFont, 'LFT Etica' by TypeTogether, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, brand presence, chunky, rounded, compact, sturdy, high-impact.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are smooth and circular, while joins and terminals are clean and mostly straight-cut, giving the forms a sturdy, engineered feel rather than a soft brushy one. The lowercase shows simple, single-storey constructions (notably the a and g) with short extenders and tight apertures, and the overall rhythm reads dense and blocky at text sizes. Numerals are similarly weighty and open, designed to hold their shape under strong filling and large-scale use.
This font is well suited to display typography: headlines, posters, signage, and brand marks that need strong presence. It can also work for short UI labels or packaging callouts where clarity and impact matter more than long-form readability.
The tone is bold and outgoing, combining a friendly roundness with a firm, assertive presence. It feels contemporary and energetic, suited to messaging that wants to be direct and approachable rather than refined or delicate.
The design appears intended to deliver maximum visual impact with a friendly, geometric voice—prioritizing bold silhouette recognition and simple, rounded forms for contemporary display use.
Because of the thick strokes and tight counters, the font reads best when given generous tracking and line spacing, especially in longer passages. At smaller sizes, interior spaces in letters like a, e, s, and 8 can visually close up, while at display sizes the rounded geometry becomes a defining character feature.