Sans Normal Amkim 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Foro Sans' by Hoftype; 'JAF Bernini Sans' by Just Another Foundry; 'Modet' by Plau; 'Agent Sans' by Positype; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, presentations, neutral, modern, clean, friendly, utilitarian, clarity, versatility, legibility, neutrality, rounded, open apertures, even rhythm, plainspoken, unadorned.
A clean, geometric-leaning sans with largely circular bowls and smoothly rounded curves paired with straight, squared terminals. Proportions are balanced and readable, with open counters and generous apertures in letters like C, e, and s. Strokes stay visually even and consistent, and the overall spacing and rhythm feel orderly, with compact joins and simplified forms throughout the alphabet and numerals.
This font suits interface labels, navigation, and general product typography where clean shapes and consistent rhythm matter. It also works well for editorial subheads, presentations, and signage requiring high clarity at a range of sizes.
The overall tone is neutral and contemporary, projecting clarity over personality. Rounded shapes and open forms add a mild friendliness, while the straightforward construction keeps it pragmatic and no-nonsense.
The design appears intended as a versatile, general-purpose sans focused on legibility and consistent geometry. Its restrained detailing and open forms suggest a goal of dependable performance across everyday branding, UI, and informational text.
Uppercase forms read steady and architectural, while lowercase shapes maintain a simple, workmanlike texture in text. Numerals are plain and sturdy, matching the same rounded, even-stroke construction for cohesive mixed-content settings.