Sans Normal Dirur 7 is a regular weight, wide, low contrast, reverse italic, normal x-height font.
Keywords: ui design, app branding, headlines, posters, signage, modern, friendly, clean, informal, techy, distinctive slant, modern clarity, approachable tone, brand voice, rounded, geometric, monoline, open counters, soft terminals.
A rounded, geometric sans with a pronounced reverse-italic slant and largely monoline strokes. Forms favor circular and elliptical construction with open counters and smooth, simplified joins. Terminals are mostly clean and slightly softened, giving curves a gentle, polished edge while keeping verticals and diagonals crisp. The overall rhythm feels airy and uncluttered, with consistent stroke behavior across letters and figures and a clear, high-visibility silhouette in text.
Works well for interface typography, product branding, and short-to-medium headlines where the distinctive reverse slant adds motion without sacrificing clarity. Its open, rounded shapes also suit signage and display copy that needs quick recognition at a glance, as well as editorial callouts and marketing layouts that benefit from a modern, friendly voice.
The font reads as contemporary and approachable, combining a clean, tech-forward geometry with a casual, forward-moving slant. Its rounded construction and open shapes keep the tone friendly and accessible rather than severe, making it feel well-suited to modern UI and brand contexts where clarity and warmth need to coexist.
Likely designed to offer a clean geometric sans with an unconventional reverse-italic stance, adding character and directional energy while preserving straightforward readability. The softened geometry suggests an intention to feel contemporary and approachable rather than strictly utilitarian.
The reverse-leaning italic angle is a defining signature and remains consistent from caps to lowercase and numerals. Rounded bowls and open apertures help maintain legibility in running text, while the simplified, geometric digit shapes reinforce a contemporary, system-like feel without appearing rigid.