Sans Normal Akdom 18 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'BR Segma' by Brink, 'Graphie' by Dharma Type, 'Hint' by ParaType, and 'Conneqt' by Roman Melikhov (names referenced only for comparison).
Keywords: branding, ui design, signage, headlines, posters, modern, clean, friendly, neutral, technical, clarity, versatility, modernity, approachability, geometric, rounded, open apertures, large counters, crisp terminals.
This is a geometric sans with largely circular and elliptical construction, consistent stroke weight, and smooth, rounded curves. Proportions feel generously spaced and slightly expanded, with large counters and open apertures that keep letterforms airy. Terminals are clean and mostly straight-cut, and joins stay controlled without calligraphic modulation, giving the design a steady, even rhythm. Uppercase forms read solid and contemporary, while the lowercase maintains clear differentiation through simple, unadorned structures.
It suits contemporary branding and product identities that need a clean, non-distracting voice, as well as UI and interface typography where open shapes and even texture help scanning. The broad, rounded geometry also works well for signage and display settings—headlines, posters, and packaging—where clarity and a modern feel are priorities.
The overall tone is modern and approachable, balancing a neutral, utilitarian clarity with soft, rounded warmth. It communicates straightforwardness and efficiency rather than ornament, making it feel reliable and contemporary.
The design appears intended to provide a versatile, contemporary sans built on simple geometric forms, prioritizing clarity and consistency. Its expanded, open shapes suggest a focus on straightforward readability and a friendly, modern presence across both display and general-purpose applications.
The sample text shows stable word shapes at larger sizes, with broad letterforms and consistent spacing that help maintain legibility. Numerals appear clear and sturdy, matching the same geometric logic as the letters for a cohesive typographic color.