Slab Contrasted Pifo 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Weekly' by Los Andes, 'Kaluny Pro' by Muykyta, 'Lev Serif' by TypeFaith Fonts, 'Rahere Slab' by ULGA Type, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, editorial display, confident, rugged, classic, practical, vintage, impact, stability, clarity, authority, headline, blocky, sturdy, poster-ready, high impact, chunky serifs.
A robust slab serif with heavy, blocky serifs and substantial stems, creating a dense, high-impact texture in text. Curves are broad and well-supported, while joins and terminals tend toward squared, blunt finishes that emphasize solidity. Counters are generally open enough to keep the bold weight readable, and the proportions feel generously set for display, with a consistent, even rhythm across uppercase, lowercase, and figures.
Best suited for headlines, posters, packaging, signage, and editorial display where strong emphasis is needed. It can also work for short subheads and pull quotes, especially when a sturdy, traditional voice is desired. In dense body copy it will feel heavy, but for impactful phrases and titles it delivers excellent visual authority.
This typeface projects a confident, no-nonsense tone with a distinctly American, poster-like presence. Its heavy slabs and sturdy forms feel dependable and assertive, lending a friendly-but-firm voice that reads as practical rather than delicate. Overall it gives a classic, workmanlike vibe with a touch of vintage signage character.
The design appears intended to deliver maximum presence with clear letterforms that hold together in large sizes. The slab construction and restrained detailing suggest a focus on durability and straightforward communication, prioritizing strong word shapes and emphatic typographic color. It reads as a deliberate choice for bold statements rather than subtle typography.
The numerals match the overall sturdiness, with rounded forms that keep counters clear at heavy weight. The lowercase maintains a traditional structure with straightforward, readable shapes, reinforcing a consistent, workhorse feel across mixed-case settings.