Script Wumo 7 is a regular weight, normal width, low contrast, italic, short x-height font.
Keywords: invitations, greeting cards, branding, packaging, headlines, elegant, friendly, vintage, romantic, polished, handwritten polish, decorative initials, signature feel, display readability, rounded, looping, calligraphic, smooth, connected.
A flowing, right-leaning cursive with rounded terminals and softly modulated strokes. Letterforms feature generous loops and curled entry/exit strokes, creating a continuous rhythm in text while keeping counters open and readable. Capitals are more ornamental, with prominent swashes and curved arms, while lowercase shapes stay compact with a notably low x-height and long, smooth ascenders and descenders. Numerals follow the same handwritten logic, mixing simple strokes with occasional curled finishes for a cohesive set.
Works well for short-to-medium lines where a handwritten signature feel is desirable, such as invitations, greeting cards, boutique branding, product packaging, and display headlines. It can also suit pull quotes or menu headings when set with comfortable tracking and ample line spacing to preserve the loops and joins.
The overall tone feels warm and personable, with a refined, slightly nostalgic charm. Its looping forms and gentle slant suggest a celebratory, romantic mood without becoming overly formal or stiff.
Likely designed to provide a clean, legible script with decorative capital flair—capturing the feel of careful hand lettering while staying smooth and consistent in continuous text.
Connections between letters are consistent, and the spacing in running text remains even despite the cursive joins. The more decorative capitals can create strong focal points, making case transitions and initial letters especially noticeable.